Maria Lucia Zulzke: Resume of Maria Lucia Zulzke

The consulting and training company - MLZulzke Interação Empresa/Cliente -

created at February 1991 until 2011.

July 2011 - Ms Maria Lucia Zulzke owner of the Consulting and Training Company in Brazil.

I completed my Bachelor´s Degree in Food Engineering at the School of Food Engineering of Unicamp in 1974. After that, I attended a course in the Science of Foodstuff from 1975 -1977.
First semester 1987 - I had a course in marketing at Fundação Getulio Vargas-SP.

23 Food Engineers, 3 women, 1974 - Unicamp

Professional Experience:

1991 - I started running my own Consulting and Training company in February 1991

in order to work

as an advisor and to give lectures - MLZulzke Interação Empresa/Cliente.

After 2005, the trade mark was changed to MLZ Interação Empresa/Cliente.

Clients: Avon, Brahma, Banco do Nordeste, Credicard, Unibanco, Banco do Brasil, Bradesco, Elida Gibbs, Jornal O Dia, Nitroquímica, Souza Cruz, Tintas Coral, Brinquedos Estrela, Usina Nova América, Coca Cola, Nestlé, Sadia, Perdigão, Petrobras, Visa University, Hospital Sírio Libanês, Warner Lambert, Fundação Levi Strauss among other companies.

I was invited to speak as lecturer at several Business Administration, Marketing and Public Relations Faculties, including PUC, ESPM, Unicamp, Fea - USP, Fundação Getulio Vargas-SP and others. During 7 years I was the teacher of University Visa to give classes about Customer Service, to professionals that work in banks with the flag Visa.

I was also invited to speak at several associations such as Associação Brasileira de Controle de Qualidade, Associação Brasileira de Treinamento e Desenvolvimento, Senac, Clube dos Dirigentes Lojistas de Minas Gerais, Associação Comercial do Paraná, Sindicato das Agências de Propaganda do Rio de Janeiro, ABRAS, APAS, ABLA, Associação Brasileira de Bebidas etc

International Seminars in 1994, inviting Tarp (September 94), Michael Ramundo (October 1995) and JJ Launderbaugh (March 1995).

I wrote many articles for newspapers and magazines and I gave several interviews.

During 10 months, in the year 2000, I was a manager at Ethos Institute of Companies and Social Responsibility, in São Paulo, and I was in charge of the coordination of some materials available
at the site: www. ethos.org.br: "How companies can invest in Women´s Health"; "Consumer´s Expectations - corporate social responsibility in Brazil" - I wrote the report 2000 - the research was made by Indicator/ Brazil and there was a partnership among Environics International , The Conference Board and The Prince of Wales Business Leaders. Other
manuals and publications are also available.

This Manual, to propose suggestions to a Code of Conduct to companies, was written by Cláudio Weber Abramo and we received contributions from Paulo Itacarambi, Irani Cavagnoli and Sérgio Esteves. I coordinated this leaflet until to be published, I also wrote and gave my personal contribution about Privacy.

Publications:

A book entitled " Abrindo a empresa para o consumidor - a importância de um canal de atendimento" - Qualitymark Editora, 1991, 1997. It serves as bibliographical reference by students of some of Brazil´s leading universities.

Some papers presented in Seminars and Congress, about Consumer Rights, Food Package, Consumer Privacy, Customer´s Affairs and Call Centers and so on.

1985 - Private Sector:

In April 1985, I was invited to work inside Rhodia/ Rhone Poulenc and to take a job as a critical internal consumer, as a kind of "Consumer Ombudsman" , where I stayed until January of 1991.

The experience and activities were related at the Rhone Poulenc World Communication Committee, which met in Madrid - Spain, January 1989 - " Consumer Valorization Policy - a Brazilian Experience".

In December 1989, I was one of the founders and elected the first President of Secanp - National Association of Consumer´s Affairs Professionals in Companies, similar to SOCAP.

Founders: Avon, O Boticário, Colgate Palmolive, Consul, Coca Cola, Danone, Kodak, Kibon, General Motors, Heublein, Johnson & Johnson, Lacta, Nestlé, Nutrimental, Philips, Rhodia, Refinações Milho Brasil, Sadia and Sharp.

Sponsored by Rhodia, we had some meetings with very important professionals/

authorities in the field of Consumer Protection like Mrs. Esther Peterson, 20 October of 1988. She also spoke to the small group of private companies ´professionals - the same that would be founders of Secanp, in the next year - we were eager to seek information and ways to

create in Brazil

a "win-win" sector, strong and trustful, to industries and consumers.

Public Sector - Government of S.Paulo state:

In 1976 I began my professional career at Procon-SP - Consumer Protection Service of the State of S.Paulo. During 9 years I had the position of Coordinator of the Food Division, and during 2 years I was Coordinator of Technical Surveys and Vice-Director (83-85).

Many articles were written and 2 small leaflets to instruct consumers on food consumption - milk products and meat products (bellow). Both had a huge and positive exposition and were printed in newspapers, magazines, special publications.

Because my articles and interviews about food´s labels, as a way to get information concerned what we eat and buy, Journal Folhinha de S.Paulo, 1982, printed this special article (bellow) with history of a girl and her friends that go to Procon-SP to ask how to prevent themselves.

They found at Procon, a Food Engineer - Maria Lucia. The history is informative and sweet.